The Mode
The Mode Helmet by Specialized
The Mode isn't just a helmet; it's a sophisticated, luxurious accessory that reflects the values of our target audience: safety, style, and smart living. By choosing The Mode, commuting professionals aren't just protecting themselves – they're making a statement about their commitment to both personal well-being and professional excellence. The Mode is for those who value the finer things in life; from the inside out.
Partners: Hailey Castro and Michelle Mihaiu
Featured in Forbes magazine publication, The Mode bike helmet by Specialized will reach highly motivated business professionals who are digesting their information. Rumor has it Herman Miller and Mode are besties (Click to Enlarge).
A targeted Instagram ad will ask scrollers to share their favorite riding accessory. Who wouldn’t want to wear Versace on their head? (Click to Enlarge)
Who wants to wear a neon bicycle helmet with their Hermes loafers? Nobody. Achieve sophistication head to toe with The Mode; reaching commuters on their way to work… hopefully they will become aware of an outfit clash while reading this.
