What’s My Groove?
My name is Cassia, but you can call me ‘Cash’—it’s a lot easier to say! It’s a bit wild to think that just two years ago, I was caught in the classic dilemma of choosing between becoming a doctor, a lawyer, or a ‘finance bro.’ Who knew that building brand awareness would make my heart race? Before I stumbled upon my passion for advertising, I thought those were the only ways to ‘girl boss’ my way through life.
While I may not be saving lives or delivering justice in courtrooms, I get to experience the vibrant stories of brands and products that shape our everyday lives. My mission? To evoke genuine emotions—whether it’s making someone tear up over a dog food commercial, bringing laughter with a quirky potato chip ad, or igniting excitement in a little girl when her favorite brands team up. Advertising has opened my eyes to the power of creativity and connection.