Olympiana Yogurt
Olympiana Authentic Greek Yogurt
Olympiana Yogurt is the first and only authentic Greek yogurt sold in the United States. It is hand-strained and imported weekly to America. To further emphasize Olympiana's uniqueness, my team orchestrated a campaign that speaks to Greek heritage, using inspiration from Greek vases in each advertisement and renowned Greek history in each headline. After all, Olympiana Yogurt has the credentials for a campaign without that cliche Greek typeface and ‘cyan blue’.
Partners: Chris Schmidt and Anna Surette
A magazine ad features in a foodie publication, or even more interesting, an interior design publication where the Greek vases could catch an eye (Click to Enlarge).
In this sponsored Instagram story, all roads lead back to this: #MAYBEITWASTHEYOGURT. This allows viewers to reflect on popular Greek history references still used today (Click to Enlarge).
Selling Olympiana Yogurt one metal spoon and Spartan at a time. These OOH posters derived from a deconstructed Greek vase will be featured in popular urban areas (Click to Enlarge).
Dating centuries ago, everyone knows clean, protein-filled, fuel food wins the gold. Just replace the torches with the middle spoon and you are destined to achieve anything (Click to Enlarge).